“Multiple Matters” Magazine Statistics:

Our current magazine circulation is to 250 member families. Multiples NZ affiliated clubs, of which there are 23 around New Zealand, also receive a number of magazine copies based on the clubs membership. These magazines are distributed throughout the clubs membership via the club library, playgroups, social events and committee meetings. In addition to this, our magazine is sent to hospitals, medical professionals and other Multiples NZ support organisations.

Digital copies of the magazine are hosted online and all families who are members of their local Multiple Birth Club are able to download these through a secure site.

Website Statistics:

The Multiples NZ has recently released a new, user-friendly website (www.multiples.org.nz) with links through to the 14 regional multiple birth clubs. This site is packed full of information relating to the parenting journey, explanations of the various medical processes involved with multiple births, and where to find help for common multiple parenting issues.

This site has previously received 2,500 hits per month, with 37% of hits coming through from mobile devices.

Reader Profile:

Multiple birth club membership is recorded by family rather than individual membership. In a recent Multiples NZ survey (2012) of Kiwi multiple parents, 63% of respondents were aged 30-39 when their multiples were born, and a further 31% were aged 20-29. The majority of respondents had children aged 2-4 years (36.8% with fraternal boy/girl twins (25%).